Art Direction for the launch campaign of Inhibit High Definition Lifting Cream.

Set in a striking Mediterranean quarry, this campaign blends raw natural landscapes with sleek chrome elements, creating a futuristic yet organic aesthetic. An ideal setting for this high-performance skincare formula.

The interplay of earthy textures and metallic reflections echoes the fusion of nature and science at the heart of the brand. Floating compositions and long-exposure shots visually convey the lifting effect, while the vast sky enhances the feeling of weightlessness.