Art direction for the launch campaign of INHIBIT V-NECK and INHIBIT RETINOL EYE LIFT.

The campaign introduces two high-performance formulas targeting specific areas: the neck and the eye contour. Natural light and clean, almost clinical compositions focus attention on these zones, reinforcing the precision and effectiveness of each product.

A refined visual world built around Mediterranean light, architectural textures, and sculptural glass elements. The minimal set design lets the products take center stage, staying true to the brand’s understated luxury and commitment to innovation.